Although April Fools' Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fools' Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.
One such prank that caught us by surprise was a March 31 press release about Captain Morgan Taco Rum from Diageo. The press release described the product as a mix of “the Caribbean’s finest white rum with cheddar, jack and Chihuahua cheeses, green chilies, diced tomatoes and beef.”