Natural Products Expo West 2015 shatters attendance record
New beverage products play into industry trends
The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.
Due to demand, New Hope Natural Media, the Boulder, Colo.-based tradeshow host, expanded the event’s exhibit space to encompass the entire Anaheim Convention Center campus. In addition to traditional exhibit halls, new exhibitors showcased new products at the Hilton Hotel Anaheim, which also offered an extra day of exhibits on March 5.