White Plains, N.Y.-based Heineken USA announced that, effective July 1, Ronald den Elzen, the current managing director of Heineken Portugal, will become chief executive officer, and current chief executive officer Dolf van den Brink will become chief executive officer of Cuauhtémoc Moctezuma (CM)/Heineken Mexico.
Van den Brink has worked with Heineken for 17 years; however, he has spent the previous six year at Heineken USA. During his tenure at Heineken USA, he led a successful turnaround of the business, restoring top-line growth and driving consistent market share gains, the company says. In his new role, van den Brink will lead CM/Heineken Mexico, Heineken’s largest operating company. With more than 16,000 employees, a high performance culture, a clear innovation agenda and strong brands such as Heineken, Tecate and Dos Equis, van den Brink will help CM/Heineken Mexico achieve its vision of becoming the leading brewer in Mexico, it says.