Health concerns are a major issue for many people. The United States’ first lady Michelle Obama has headed up the Let’s Move program to educate consumers about “America’s Move to Raise a Healthier Generation of Kids.” Her efforts also have led to trying to get more adults and children involved in healthier food and beverage choices.
Other programs also have tried to reduce sugar consumption, and the beverage market has responded with new formulations that can reduce the sugar content of beverages by using alternative sweeteners that still can provide the sweet flavor that consumers demand but in low- or no-calorie formulations.