Although many historians have coined the Industrial Revolution as a turning point in history, it would be interesting to hear what beer historians might say about the current state of this category in relation to the rest of beer’s history and future. Jeff Nowicki, chief strategy officer with Bump Williams Consulting (BWC), Stratford, Conn., says that the overall category did well in 2014, with volume sales up 1 percent and dollar sales up 3.5 percent, based on data from Chicago-based Information Resources Inc. (IRI) in off-premise multi-outlets and convenience stores.