Although many beverages are launched as stand-alone products, Liquid Ice was launched with mixology in mind. When Liquid Management
Partners LLC, Lake Success, N.Y., released its first energy drink, Liquid Ice Blue, back in March 2003, it aimed for on-premise fame by tapping into the creativity of bartenders.
“Mixology is a term that is synonymous with Liquid Ice,” says Michael H. Lam, president of Liquid Management Partners. “We encourage participating on-premise locations to offer the opportunity for their bartenders to create their own recipes with Liquid Ice, and we receive countless recipes every day from fans and bartenders.”