E. & J. Gallo, Modesto, Calif., announces the latest addition to its expanding spirit portfolio: Viniq, a shimmery liqueur.
Viniq Original fuses premium vodka, Moscato, natural fruit flavor, and a unique shimmer to create a new kind of spirit, the company says. E. & J. Gallo created this liqueur to offer on-trend millennial consumers a new spirit with a unique look that shimmers when shaken, it explains. The shimmer is made from the same ingredient that gives frosting and rock candy their sparkle.