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Boca Raton, Fla.-based Maui Spa and Wellness Center hired Insider Media Management to help spread the concept that the same ingredients that make beer taste good also are beneficial for the body. The beer-inspired spa services will include the use of ingredients such as barley, hops and yeast as a patron is placed in a copper tub and wrapped in beer-themed wraps and given a facial scrub. The advertising campaign will focus on the spa’s commitment to providing such services because of the proven medicinal and cosmetic benefits of the ingredients, the company says. The ingredients are expected to help nourish skin, hair and nails while helping to provide relief from chronic arthritis, respiratory disease and even headaches, it adds.