Tough Mudder teams up with Britvic for Fruit Shoot Mini Mudder
Fruit juice brand creates obstacle course for kids
Tough Mudder Inc., Brooklyn, N.Y., is launching a multi-territory partnership with Britvic PLC, Hemel Hempstead, U.K., to jointly develop a custom event aimed at children aged 7-12. The pioneering Fruit Shoot Mini Mudder obstacle courses will inspire the next generation to explore their adventurous sides and have fun together while experiencing the power of teamwork, the companies say.
As part of a three-year international partnership, Fruit Shoot will host 2015 Fruit Shoot Mini Mudder events alongside existing Tough Mudder and Mudderella events across the United States, U.K. and Ireland, with expansion to additional regions and event formats planned for 2016 and 2017. Each course will run about a mile long, consisting of four laps around a loop featuring exhilarating new obstacles designed for children. The following are some of those obstacles: