Newcastle Brown Ale unveils ‘Band of Brands’ Super Bowl Ad
38 companies create first-ever crowdfunded Super Bowl commercial
In a fiscally conservative approach to Super Bowl XLIX advertising, Newcastle Brown Ale, a beer brand of Heineken USA, White Plains, N.Y., suggested to other brands that they all join forces for a collaborative Super Bowl ad. The result is the world’s first crowdfunded Super Bowl ad.
The resulting Newcastle “Band of Brands” spotalso features the following companies and brands: amerimerch.com, aprilumbrellas.com, Armstrong Flooring and Ceilings, Beanitos Chips, Blettner Engineering, Boost Mobile, Brawny Paper Towels, Charisma, Detroit Beard Collective, District 78, Dixie, East End Leisure Co., Gladiator GarageWorks, Hello Products Oral Care, Hunt's Tomatoes, JackThreads, Jockey, Kern Group Security, Kibo Active + Leisure Wear, Krave Jerky, Las Vegas, Lee Jeans, match.com, McClure’s Pickles, Mr. Cheese O's, Polished Dental, Quilted Northern, Quinn Popcorn, Rosarita Beans, Ro*tel, Second Chance Custom, Sharper Image, Tessemae’s All-Natural Dressings, The Ross Farm, Vanity Fair Napkins, yp.com and Zendure Batteries.