Consumers plan to celebrate Super Bowl XLIX responsibly
Anheuser-Busch-sponsored survey reveals consumers are planning ahead to get home safely
As the exclusive beer sponsor for Super Bowl XLIX, St. Louis-based Anheuser-Busch announced the results of a recent survey conducted on its behalf by Harris Interactive, Rochester, N.Y., that show deeper insights about consumers' Super Bowl XLIX plans and drinking decisions. According to the survey results, 73 percent of Americans of legal drinking age plan to watch Super Bowl XLIX, and, of those who plan to drink at Super Bowl parties, 71 percent will make plans to get home safe in advance.
"Super Bowl Sunday is a national celebration, and Anheuser-Busch products will be consumed by millions of adults across the country," said Kathy Casso, vice president of corporate social responsibility at Anheuser-Busch, in a statement. "That's why our priority has always been to remind fans to make a plan to make it home and drink responsibly."