Pepsi to recognize Rochester, N.Y., during the Superbowl XLIX halftime event
Purchase, N.Y.-based PepsiCo Inc.’s Pepsi brand crowned Rochester, N.Y., the most hyped hometown in America as part of its Hyped for Halftime campaign. As a reward for showcasing their hype, Rochester residents will experience the magic of a Pepsi halftime with an exclusive concert headlined by singing/songwriting duo Nico & Vinz on Jan. 18. Pepsi will deliver the hype with a town takeover, with surprises popping up around Rochester leading up to the event including a mobile Hype Squad and vending machines that will offer a chance to win VIP passes or meet and greets.
In addition to the Pepsi halftime extravaganza, a select number of fans from Rochester also will get to experience the hype on the field by winning tickets to the Pepsi Super Bowl XLIX Halftime Show featuring pop singer Katy Perry on Feb. 1 in Arizona.