The case for reusable containers is getting stronger. The ability of beverage-makers to ship products in reusable cartons — some of which also function as in-store displays — is resulting in potentially powerful cost savings while also giving companies an environmentally friendly aura.
Although not for everyone — particularly operators who infrequently ship lower volumes — reusable containers are becoming increasingly attractive. In addition to the cost savings from reusing containers instead of shipping products in single-use corrugated boxes, reusable designs also can serve as vibrant marketing tools. And, by attaching tracking and communications tags, users can minimize lost and stolen items while also supporting consumer promotions.