Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales. Fifty-one percent of advertisers in the United States said they planned on increasing their digital ad spending in 2014, according to eMarketer. The same survey showed that an astonishing 93 percent of advertisers plan to either increase or maintain their social media spending.
Social media advertising is gaining traction because of its massive audience and its ability to consistently achieve planned goals. Facebook is easily the biggest social media network with more than a billion active monthly users, but according to MediaBistro, other sites like YouTube (800 million users) and Twitter (200 million users) are not far behind. According to Facebook, people aren’t just checking their news feeds once a week; they’re spending more than 30 minutes a day on the site and logging on about 14 times a day. Twitter’s reach is huge as well, with more than 5,700 tweets being sent out every minute of every day. This is a giant and engaged potential audience for advertisements that includes almost every demographic that a business could want.