St. Louis-based Anheuser-Busch (AB), a division of AB InBev, hosted media members at its headquarters during the fourth quarter of 2014. At the two-day meeting, the domestic brewer touched upon its 2014 highlights and challenges and also addressed some plans for 2015.
Among the key topics AB discussed was the continuation of its Your Balanced Portfolio Approach (YBPA) program. Designed to leverage the beer category, YBPA is the beer manufacturer’s way of showing retail operators how having a diverse portfolio of brands across the numerous beer segments will help to support their sales operations.