Whether it’s from your family physician or it’s used as a tag line in a national commercial, many consumers have heard the phrase, “You are what you eat.” And with The Journal of the American Medical Association reporting earlier this year in its article “Prevalence of Childhood and Adult Obesity in the United States, 2011-2012” that more than one-third of adults and 17 percent of adolescents are considered obese, consumers might be looking for more ways to reignite their healthy lifestyles.
In New York-based Nielsen’s August report “Health & Wellness in America,” the market research firm cited longitudinal consumer data from the National Marketing Institute (NMI) that nearly one-third of American adults think that functional foods and beverages can be used to supplement some medicines to support their overall health and wellness. This is up from 26 percent in 2008, the market research firm reports.