Social media channels have allowed many of us to make connections that previously weren’t possible. For instance, my Swedish penpal from when I was in third and fourth grade found me on Facebook a few years ago, allowing us to make the international connection once again. Although the sections and aisles of a retail store aren’t as far apart as Sweden and the United States, some brand owners still need help connecting one product to the next.
In an insights post from New York-based Nielsen titled “Win-Win: How Finding Connections Across the Store Can Boost Sales,” the market research firm explains how desires for convenience, fresh foods and budget-friendly offerings have altered dynamics in retail. Historically, retailers and manufacturers have analyzed performance based on aisle or department, it notes. However, this isolated view is not how the average consumer looks at the store.