Mike’s Hard Lemonade launches virtual #Twelfie gifting
Consumers can trade selfies for White Elephant gifts
Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.
Playing off the selfie trend, the flavored malt beverage brand is inviting consumers to capture selfies of holiday moments with Mike’s Hard Lemonade, including photos with friends, costumes, furry animals and other festive elements, the company says. Consumers of legal drinking age then can share their selfies on Facebook and Twitter using the hashtag #Twelfie. Then, they can visit www.twelfie.mikeshard.com to link their Facebook or Twitter to the site to redeem their gift.