Black Wednesday expected to deliver sales bump for top alcohol brands, Technomic says
Technomic highlights top beer, wine, spirits brands
The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.
"This isn't a trumped-up holiday — without any prompting from marketers, the Wednesday before Thanksgiving has evolved organically into a huge on-premise night," said Donna Hood Crecca, senior director at Technomic, in a statement. "Many people travel to their hometowns for Thanksgiving and want to catch up with family and friends. Most don't want to entertain the night before a holiday, so meeting at a restaurant or bar is the way to go. Also, most people don't work on Thanksgiving, making a night out an even more attractive option."