Six premium, luxury tequilas planned for 2014, 2015
Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.
The Platinum and Reposado tequilas mark the first releases from the Diageo and Combs Wine & Spirits joint venture since the Deleón Tequila acquisition was announced in January.