Noble Vines aims to inspire 20,000 acts of kindness
A cup of coffee in the morning is important to many consumers, but exactly how important is it to them? Gas and convenience store retailer Cumberland Farms conducted a survey to determine what consumers would do or give up in order to get their daily coffee fix. The results showed that 56 percent of respondents would be willing to be late for work and risk getting scolded by their bosses; 69 percent would prefer to give up alcohol for a week; and 51 percent would rather be on jury duty for a week. Furthermore, when consumers were asked to choose between drinking iced or hot coffee year-round, 65 percent chose iced coffee, the survey reported.