Sparkling Ice teams up with NBA MVP in new ad campaign
“The Bold and the Best” celebrates Kevin Durant’s career
Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.
The new campaign debuts on billboards and digital platforms in conjunction with the start of the 2014-2015 NBA season. Sparkling Ice billboards featuring Durant will be placed in highly trafficked areas in Durant’s hometown of Seat Pleasant, Md.; his college town of Austin, Texas; and his current stomping grounds in Oklahoma City. The campaign also will be featured on ESPN.com and the Bleacher Report.