Many consumers are apt to store bottles of vodka in their refrigerators or freezers, causing the bottles to condensate when they’re taken out for serving. However, a new campaign for the neutral grain spirit Veev is attempting to make vodkas sweat in a different way — with anxiety.
Veev Spirits LLC, Los Angeles, recently kicked off a campaign that encourages consumers to cheat on vodka with Veev. Unlike vodka, Veev features all-natural ingredients acai berry, acerola cherry and prickly pear, making it more mixable and versatile in cocktails, says President Bryan Crowley.