If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares what those little seeds have done for her health and well-being and why she wanted to share that same passion with a broader community.
Hoffman notes that when she first fell in love with chia, there were no chia seed beverages on the market and it also was challenging to locate chia seeds at retailers — especially organic chia. Although she does not have a food and beverage background, Hoffman’s dedication to share the benefits of chia with the masses led not only to the birth of Carlsbad, Calif.-based Mamma Chia but also to the broader chia beverage category.