Keurig Green Mountain, W.B. Mason to release Shazam Coffee K-Cups
Shazam Coffee first from Keurig-authorized distributor
Waterbury, Vt.-based Keurig Green Mountain Inc. and Brockton, Mass.-based office products dealer W.B. Mason Co. Inc. signed a multi-year agreement to offer W.B. Mason’s Shazam Coffee in K-Cup packs for the Keurig hot-brewing system in away-from-home channels. Shazam will be the first brand to come into the Keurig family from a Keurig-authorized distributor.
“We’ve had a long, successful history with W.B. Mason as a Keurig-authorized distributor,” said John Whoriskey, president of U.S. sales and marketing for Keurig, in a statement. “By expanding our relationship and introducing Shazam Coffee to office and hospitality channels, we’ll be able to provide even more variety and choice of beverages to customers across the country.”