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Home » Marketing campaigns play into consumer morals
To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest. Through Oct. 19, fans are invited to tweet pictures of their double-awesome moments — moments that include enjoying one of the Nestlé Nesquik Girl Scouts flavors and doing their favorite activity — using the hashtag #DblAwesomeContest. The grand-prize winner will receive a trip for two for their own double-awesome adventure. Trip options for the grand-prize winner include a ski trip to Salt Lake City; a big-city experience in New York; a seaside vacation in Myrtle Beach, S.C.; or a weekend getaway to Orlando, Fla. Each prize package option includes a two-day trip, round-trip airfare, accommodations and $500 spending cash.
After 19 years on the market, Saint Arnold Brewing Co. is giving its Brown Ale a new name — Saint Arnold Ale Wagger — and a new purpose. The craft brewer teamed up with the City of Houston’s Barriers Against Repeated Cruelty (BARC) Animal Shelter and Adoptions to encourage responsible pet ownership and urge the craft beer community to adopt homeless animals. Proceeds from sales of Ale Wagger will support BARC’s spay and neuter initiatives. In addition, the brewery hosted an Ale Wagger pet adoption event in early October to help animals find homes.