Diet Coke kicks off new ‘Get A Taste’ marketing campaign
The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.
“Millions of people enjoy Diet Coke for one simple reason — the taste,” said Andrew McMillin, vice president of Coca-Cola Brands in North America, in a statement. “The unique, delicious taste has always been what sets Diet Coke apart and incites passion in our fans. Through the ‘Get A Taste’ campaign, we’re reminding fans why they fell in love with Diet Coke the first time, and we’re inviting everyone to experience the magic behind the taste of Diet Coke.”