Absolut Vodka launches limited-edition Andy Warhol bottle
Brand launches art exchange, nightlife experience to support new package
New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.
In 1986, Andy Warhol became the first artist to collaborate with Absolut when he created an original piece inspired by his adoration of the brand’s bottle. This fall, Absolut brings Warhol’s creative vision into the 21st century by transforming his artwork into a three-dimensional bottle, allowing anyone to “make the holidays pop” with their very own Warhol, the brand says. The bottle design is black with blue, pink and yellow details, replicating Andy Warhol’s original Absolut Warhol painting.