Campbell Soup Co.’s V8, Campbell’s juices up 6 percent in US in Q4
Bolthouse Farms portfolio bolsters Bolthouse and Foodservice division growth
Campbell Soup Co., Camden, N.J., reported that sales for its U.S. Beverages segment, which includes V8 juices and juice drinks and Campbell’s tomato juice, were up 6 percent in the fourth quarter of its 2014 fiscal year, which ended Aug. 3.
Sales for U.S. Beverages reached $184 million in the fourth quarter, bolstered by decreased promotional spending and the benefit of a 53rd week of sales, the company reports. Excluding the additional week, declines in V8 V-Fusion beverages were partly offset by gains in V8 Splash beverages and V8 vegetable juice, it says.