Dean Foods introduced TruMoo Protein Plus dairy drinks in Chocolate and Vanilla varieties. The beverages each contain 25 grams of protein in a single-serve bottle as well as essential nutrients such as calcium; riboflavin; phosphorus; potassium; and vitamins A, D and B12. A 14-ounce bottle has a suggested retail price between $1.99 and $2.29.
Dean Foods, Dallas
Telephone: 214/303-3400 Internet:www.trumoo.com Distribution: National Ingredients: Chocolate: Lowfat milk, sugar, nonfat milk, cocoa processed with alkali, corn starch, carrageenan, guar gum, salt, natural flavor, vitamin A palmitate and vitamin D3.