Honest Tea’s latest experiment finds honesty on the rise
National Honesty Index rates Honolulu, Washington, D.C., most honest cities
Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., conducted The 2014 National Honesty Index and found that, when faced with a choice to be honest or not, 95 percent of Americans were honest, up from 92 percent in 2013.
From July 16 to Aug. 12, Honest Tea set up unmanned kiosks of cold Honest Tea beverages offered for $1 on the honor system in 60 locations across all 50 states and in Washington, D.C. At every site, information was collected including the number of people who paid for or stole a beverage as well as observable characteristics such as gender and hair color.