Heineken reports seasonal was its top-selling limited-edition beer last year
White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.
“We’re pretty sure most of the stories about werewolves are totally made up, but I promise you this: the return of Newcastle Werewolf is very real,” said Quinn Kilbury, brand director for Newcastle Brown Ale, in a statement.