NuAquos expands distribution into Shop Rite stores
Protein drink brand plans sales and marketing campaign
Oviedo, Fla.-based New Whey Nutrition announced that its NuAquos protein drinks will be available in Shop Rite stores in New Jersey, New York, Pennsylvania, Delaware and Connecticut. More than 250 stores will sell the brand’s Peach Mango, Pomegranate, Watermelon, Kiwi-Strawberry and Orange varieties, which are priced at $2.49 for a 20-ounce bottle.
The brand also is developing an integrated sales and marketing campaign to enhance and grow sales throughout all Shop Rite stores.