Bud Light Lime adds seasonal Apple-Ahhh-Rita flavor to Ritas portfolio
Flavored malt beverage brand’s line extension taps into popularity of apple ciders
Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).
“As evidenced by the current cider trend, apple is an immensely popular flavor amongst consumers, even more so for the fall,” said Tyler Simpson, director of marketing for Bud Light extensions, in a statement. “In addition to Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita and Raz-Ber-Rita, we wanted to offer Ritas fans a special drink fitting for the season, similar to last year’s creation of the extremely successful Cran-Brrr-Rita for winter months. Apple-Ahhh-Rita is crisp and refreshing. It’s a Bud Light Lime Margarita twist on a popular apple beverage that’s as simple as ‘pop, pour over ice and enjoy.’”