Jamba, Inventure Foods invite consumers to pick next at-home Fusion smoothie recipe
Jamba Blue Fusion, Red Fusion smoothies now available at retailers nationwide
Inventure Foods Inc., Phoenix, a marketer and manufacturer of specialty food brands under a variety of company-owned and licensed brand names, announced a consumer-facing campaign to invite fans to vote for the next Jamba At Home smoothie recipe. The Jamba brand is owned by Jamba Juice Co., Emeryville Calif.
As part of the “Perfect Combination” contest, fans can visit www.facebook.com/jambaathomesmoothie to vote for specific smoothie ingredients to help create the next Jamba Fusion smoothie recipe. Through Aug. 29, fans can vote for their four favorite ingredients from a list of fruits, vegetables, spices and seeds. Each week, the Jamba brand will narrow down the votes until an official Top 4 list is decided, according to the contest page. In addition, fans can enter to win a kitchen smoothie makeover that includes a year’s supply of Jamba At Home smoothies.