Mello Yello launches ‘Hand Picked and Refreshed’ antiquing contest
History’s “American Pickers,” Mello Yello give aspiring collectors opportunity to win Ultimate Pickin’ Experience
This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.
Mello Yello is going along for the ride as History’s “American Pickers” travels the back roads of the United States on the hunt for treasures in people’s garages, barns, basements and other places where interesting pieces of American history might be hiding. To encourage consumers to get involved in the hunt, the brand also is inviting aspiring amateur pickers everywhere to enter its “American Pickers Mello Yello Hand Picked and Refreshed” sweepstakes by showcasing their own “Ultimate Pick.”