Celsius signs endorsement deal with racecar driver Emerson Fittipaldi
New partnership expands brand’s global reach into Brazil
Boca Raton, Fla.-based Celsius Holdings Inc. announced an endorsement agreement with racecar driver Emerson Fittipaldi. The two-time Formula One World Champion and two-time Indy 500 Race winner will serve as brand ambassador for Celsius’ same-named negative-calorie beverages in Brazil in support of the brand’s continued global expansion.
“With Brazil hosting this summer’s World Cup and the 2016 Summer Olympics, an agreement with a world-renowned Brazilian athlete like Emerson will prove to be outstanding support to our recent distribution expansion within the country,” said Celsius Chief Executive Officer Gerry David in a statement. As a trailblazer with continued involvement and dedication to racing, Fittipaldi has grown his personal fan base and solidified the sport’s fan base overall, giving Celsius the opportunity to leverage his equity to expand consumer awareness of its products across South America and the world, he added.