In three years, nearly half of the U.S. population will be 50 years of age or older, and they will control 70 percent of disposable income in the country, according to a recent webinar titled “Aging well: How to win with the growing and lucrative segment of health-focused seniors,” hosted by Todd Hale, senior vice president of consumer and shopper insights for Nielsen, New York. Moreover, nearly one in five Americans will be 65 years of age or older by 2020, he said.
As consumers’ life spans continue to grow, they want to look and feel well for a longer period of time, notes Caroline Brons, director of marketing for DSM, Heerlen, the Netherlands.