At-home beverage-maker brand invites fans to create cocktail or mocktail recipes and videos as part of its Ultimate Mixologist Contest
SodaStream USA, Mount Laurel, N.J., is continuing its ongoing mission to empower consumers by launching the Ultimate Mixologist Contest. The company is inviting consumers to create and submit custom cocktail or mocktail recipes, along with a brief video demonstration about how to make the drink, via either the brand’s Facebook or Instagram pages. Two winners will be selected by online popular vote and will receive an all-expenses-paid trip for two to the San Diego Spirits Festival on August 23-24.
“At SodaStream, we are committed to launching programs that allow consumers to experiment and discover unique and better-for-you beverages,” said Scott Guthrie, general manager of SodaStream Americas, in a statement. “The Ultimate Mixologist Contest is a fun way to engage consumers in the brand by giving them the opportunity to pair their creativity and imagination with the versatility of our system to craft original drink recipes. We are eager to see what our community of SodaStream users creates.”