When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.
Although at a higher price point than other brands, super-premium domestic beers tend to offer more flavor and sometimes more alcohol content, Riberi noted. For example, earlier this year, MillerCoors introduced Miller Fortune, which contains 6.9 percent alcohol by volume.