2014 State of the Industry: Juice and juice drinks
Juices play up the health benefits
From 2009 to 2014, juice and smoothie bars saw a 2 percent rise in revenue each year, according to a May 2014 report by IBISWorld, Santa Monica, Calif., titled “Juice & Smoothie Bars in the US.” This growth is positively impacting the juice category, said Virginia Lee, senior research analyst for Chicago-based Euromonitor International, in Beverage Industry’s January issue.
In particular, the juicing trend could help 100 percent juices regain market share as consumers aim to mimic the health benefits of fresh-squeezed offerings, according to Chicago-based Mintel’s November 2013 report “Juice and Juice Drinks – US.”