Essentia Water named official water of 2014 Soulshine Yoga & Music Tour
Functional water brand launches Soulshine ticket giveaway on Facebook
Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.
Many Essentia consumers are yoga enthusiasts who appreciate the product’s functional and high-alkaline properties that absorb nicely and tend to reduce stomach swish for an ideally hydrated yoga session, according to Paul Curhan, Essentia’s vice president of marketing and innovation. For this reason, the partnership with the Soulshine Yoga & Music Tour is a good fit for the brand.