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Home » Beverage industry experiments with new product states

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Beverage industry experiments with new product states

Vaporized soda, powdered alcohol could change the face of the beverage market

June 16, 2014
Stephanie Cernivec
KEYWORDS beverage trends
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In science class, we learned about the three states of matter: liquid, solid and gas. We know that when water freezes, it becomes ice, and when it’s heated, it becomes vapor. We’re used to seeing water in all three states. However, now other beverages, like alcohol and soda, are joining the ranks.

Recently, turning alcohol into vapor and either inhaling or “smoking” it has gained popularity, according to sources. In April, Funktional Beverages Inc. took this concept to the carbonated soft drinks category with the invention of Purple Stuff sodas.  The product comes packaged in battery-powered cans featuring a button that, when pushed, releases a cloud of soda vapor. Inside the can, a metal plate vibrates at ultrasonic frequencies to atomize the soda, resulting in a cool mist, the company explains. To taste the flavor of the gaseous soda, consumers can “drink” it through a straw.

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