Peroni Nastro Azzuro joins (Red) charity to help fight AIDS
Italian beer brand named official beer of Eat (Red). Drink (Red). Save Lives.
Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.
“I am a big fan of Peroni Nastro Azzurro, and as an Italian myself, I am thrilled to have them on board as a partner for the Eat (Red). Drink (Red). Save Lives campaign,” Batali said in a statement. “I look forward to having them support (Red) at participating bars and restaurants nationwide and celebrating with them for (Red)’s June 2 kick-off event at Eataly.”