Sunny Delight tests new energy beverage in select markets
SunnyD X energizing juice drink offers energy without caffeine
Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.
"SunnyD X offers more than the intense taste and 100 percent vitamin C you would expect; it also offers a different kind of pick me up: carbonated energy that is uniquely provided by a combination of three carbohydrates as well as seven B vitamins to help metabolize the carbohydrates into energy," said David Zellen, associate marketing director, in a statement. "Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them, such as caffeine and taurine. It's a win-win."