Why do shoppers choose to buy one drink instead of another in a supermarket? Is it the design, the brand, the label, the package material or the drink itself? For most consumers, the reality is that the final decision often is the result of several considerations.

This illustrates that packaging design, which some consider merely an end to producing an attractive yet functional package, is really much more. It is an important and integral part of the purchasing decision. Today’s producers of beverages face many challenges when planning the packaging of mass-produced liquid products. This is particularly true for PET bottles, which offer such a wide range of shape, size and appearance possibilities. Many different factors should be carefully considered throughout the design process if PET packaged drinks are to be a commercial success, and ultimately taken from the supermarket shelf by consumers.