Sparkling water seems to be leading the charge for growth within the bottled water category. Kevin Klock, chief executive officer of TalkingRain Beverage Co., Preston, Wash., affirms this statement, noting that the segment is, in fact, the fastest-growing part of the category. According to Chicago-based Information Resources Inc., sparkling and mineral waters grew 32 percent in the 52 weeks ending March 23 in total U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains.
Although the segment is experiencing growth from many of its leading players, one brand continues to bring strong growth to the segment: TalkingRain’s Sparkling ICE.