National network includes more than 250 distributors
Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the completion of its U.S. direct-store-delivery (DSD) distribution network. Comprising more than 250 distributors, this DSD network will bring Sparkling Ice beverages to grocery stores, drug stores, convenience stores, and other retail and non-traditional outlets in all 50 states.
This system of leading distributors, including a combination of Anheuser-Busch, MillerCoors and independent distributors specializing in building brands, is the first of its kind for a private beverage company since the sale of vitaminwater, according to the brand. The new DSD network will serve as the foundation for continuing the growth of Sparkling Ice beverages in the United States, it says.