KonaRed expands partnership with Splash Beverage Group
Sales and marketing agreement to complement distribution relationship
KonaRed Corp., Koloa, Hawaii, announced that it has formally expanded its relationship with Splash Beverage Group Inc., Ft. Lauderdale, Fla., by signing a sales and marketing agreement to complement the duo’s distribution agreement.
"As we moved to finalize our distribution agreement with Splash, we all began to see more ways we could cooperate to further expand sales channels and support for KonaRed's beverages,” said KonaRed Chief Executive Officer Shaun Roberts in a statement. “This led us to create an additional sales and marketing agreement. KonaRed will benefit from a wide range of Splash's marketing expertise as Splash's [Chief Executive Officer] Robert Nistico did great things for Red Bull in North America and [President] Kevin McClafferty [previously] served both as president and [chief executive officer] of Marley Beverages, one of the fastest growing beverage start-ups in recent years."