Beverage chain to open 23 new stores across the metro area
Emeryville, Calif.-based coffee and tea chain Peet’s Coffee & Tea announced its first major retail launch in the Washington, D.C., metropolitan area. The company opened its flagship Washington, D.C., location on April 7 and will open 22 more stores in a phased rollout across the market this year. The expansion will create approximately 350 local jobs and raise the chain’s total store count to 300 stores, the company says. Following the expansion, Washington, D.C., will be the company’s second-largest retail market, second to California, and its biggest East Coast retail footprint, it says.
“This is an exciting time in Peet’s history as Washington, D.C., will officially become our second-biggest home outside of California,” said Dave Burwick, president and chief executive officer of Peet’s Coffee & Tea, in a statement. “We have a strong following of loyal fans, known as ‘Peetniks,’ in the Washington, D.C., community that know and love us. We couldn’t be more pleased to bring the Peet’s brand to life for them and also introduce more fans to our premium coffee experience.”